Position Overview

Marketing Manager, Regional & Competitive Battle Plans

Reports to Senior Manager, Merchandise Marketing

Is this you?

Are you a self-directed, flexible, and client-centric experienced retail marketer?  Are you able to build influence and credibility quickly, succinctly and collaboratively? Would you consider yourself a team player? For the most part do you start your sentences with ‘ We’ not’ I’? Does some level of ambiguity on the job excite you?

If so, we may be interested in meeting with you.  Read on...

The Position

The Marketing Manager, Regional & CBP acts as the strategic lead for regional specific marketing planning and implementation including Grand Openings & competitor blunting activities for all markets outside Quebec.

Position Responsibilities:

Reporting to the Senior Manager, Merchandise Marketing, you will be responsible for:

Developing the annual, season-specific and monthly marketing plans for regional markets leveraging consumer insights, sound marketing strategies and business metrics

Leading marketing and cross functional partners in the implementation of regional specific plans

Acting as marketing lead for all competitive blunting battle plans

Building and leading implementation of market specific grand opening strategies

Ensuring the smooth delivery and measurement of each component of the marketing plan through the management and leadership of the functional advertising, merchandising, finance & operations teams through:

Clear communication of strategic business goals & objectives

Delivery of marketing brief(s) for specific programs & strategies

Guidance and leadership of functional teams through marketing build process

Reviewing relevant marketing opportunities from external clients, evaluating and providing recommendations

Ensuring strategies and marketing programs adhere to upfront plans and track to budget allocations

Leading additional projects for marketing team as required

Travelling as required to support Regional activities

Meeting reasonable deadlines, quotas and requirements for accuracy

Working within a dynamic environment and balancing multiple priorities

Qualifications

The ideal candidate must have a proven track record of delivering results and executing with excellence with a Retail organization. Specifically they will have:

5 years of relevant work experience: with 2+ years working with a major retailer as a Marketing Manager

Strong Marketing acumen with experience building brands  with an “ROI” focus

Multi-tasking and organization skills

Flexibility and ability to be objective no matter the task

Teamwork, strong positive attitude and ability to quickly build strong relationships

Strong communication skills and networking abilities

Strong creative thinking and analytical skills

Ability to challenge and negotiate with partners where required while maintaining positive relationships

B Comm., MBA preferred

Compensation

Base depends upon the level of experience and is competitive

Bonus  (note: pro-rated on start date based on company fiscal)

3 weeks vacation

Benefits

Tuition reimbursement allowance

Parking