Position Overview

Senior Manager, Marketing Planning - Direct Channels

Reports to Vice President, Planning Direct Channels

Is this you?

Do you have extensive financial services experience? Have you worked on Direct Channel marketing – phone, ATM and online? Are you passionate about technology and the role it can play in improving the overall customer experience? Have you had experience developing and delivering marketing plans and getting multi-level buy-in with all stakeholders? Do you start your sentences with ‘we’ and enjoy working cross functionally to achieve objectives. Do you want to work with a leading and growth oriented organization in the financial services sector?

If yes, please read on…..

Role Purpose

This newly created role will develop strategies and tactics to maximize overall marketing achievements in support of TDBFG objectives and business results, Specifically, as a member of the Direct Channels Marketing Planning team, the successful candidate will represent the consumer, and link marketing research, customer information and marketing/customer strategies to develop and execute marketing plans in support of the North American Phone, ATM and Online Channels in addition to supporting initiatives that span multiple channels

Responsibilities

Reporting to the Vice President, Planning Direct Channels, the Senior Manager, Marketing Planning will:

Provide strategic advice and direction to assigned key business partners or the enterprise on marketing plans/customer strategies and/or special projects as assigned, ensuring alignment with the TDBFG brand strategy and Direct Channel specific goals.

Build and maintain close working relationships with key business partners to understand and influence business strategies, priorities and direction ensuring business objectives can be converted into effective marketing plans/customer strategies

Organize, develop and champion the annual marketing plan, and present supporting marketing or customer solutions and/or tactics.

Understand and represent the consumer/customer perspective, linking market research, customer information, product/service strategies and translate into achievable business results as applicable

Act as the business owner for implemented customer-centric programs where applicable

Identify cross-product and/or cross-business synergies to enhance efficiencies and better serve business needs.

Other key areas of accountability will be:

Project Management:

Deliver, manage and execute Marketing Plans, using established processes, tracking key milestones and implementing all projects/programs on strategy

Ensure a high level of service by setting clear standards and communicating status regularly with respective business partners and project team members

Manage on-going relationships and coordinate support from key internal and external business partners to ensure effective execution of marketing plan deliverables

Recommend and negotiate marketing budgets for assigned business areas and manage the effective disbursement of approved marketing/program budget

Actively work to resolve escalated issues effectively and manage any changes within projects

Conduct project reviews to evaluate the effectiveness of programs, ensuring budgets are reconciled, stated goals are achieved and learning is actionable, well-documented, and shared

Teamwork and Leadership:

Be a primary contact for the business, and act as an expert internal consultant, providing advice and guidance on marketing planning and marketing initiatives/issues

Act as a technical mentor in own field of expertise and contribute to a positive working environment

Build and maintain positive working relationships by effectively communicating and regularly sharing information, learning and knowledge with internal and external business partners

Effectively participate on cross-functional teams

Actively contribute to action plans to address items identified on employee satisfaction surveys

Promote key achievements of the marketing group to share learning’s and demonstrate value

Qualifications, Knowledge and Skills

Our successful candidate will have/be:

Over 8 years in Financial Services Marketing, with a strategic focus including experience developing marketing plans

Working knowledge of marketing strategies and a demonstrated ability to apply them

Strong analytical skills and ability to deliver actionable recommendations from analysis

Excellent direct marketing experience and a solid understanding of online as a channel

A strong team player, able to develop strong working relationships and good organizational awareness.

Demonstrated abilities and strengths in impacting and influencing stakeholders

Possess excellent analytical, organizational, problem solving and communication skills (verbal and written) and is able to work independently in a change driven environment

Able to work in a fast paced environment and manage multiple deadlines and priorities due to robust organizational skills

Ability to proactively resolve problems and manage conflict/negotiate positively in an environment where ‘ambiguity’ will exist

Strong technical skills in Microsoft Word, Excel, PowerPoint for the creations of management reports, presentations and analysis

An undergraduate degree, MBA preferred

Compensation

Base depends upon the level of experience and is competitive

Target percentage is 15% of earnings (note: pro-rated on start date based on bank fiscal)

Possible multiplier for performance

4 weeks vacation

Employee Ownership Plan – for every $1 contributed company matches $.50 to an annual maximum

Benefits: flex: medical and dental

Employee discount loans and mortgages (e.g. 1.5% off posted rates regardless of the term, discount on Visa card, free bank account, etc)